According to Wikipedia “Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets”. (New Oxford Dictionary of English, 1999, Oxford University Press). This includes combining products, environments and spaces into a stimulating and engaging display to encourage the sale of a product or service.
In most major shopping centres regulations have changed to the point where, certain criteria and quality standards must be met with regard, signage, height restrictions and Occupational Health & Safety, to name a few.
At Graphic Elements we have extensive experience and valuable knowledge when it comes to these matters, and can guide and advise you accordingly. In today’s market there are well priced, good quality items that more than meet the standards and quality criteria set by most centres.
We constantly liase with the best suppliers in order to keep pace with current trends, and any new item is assessed on its appearance and ability to meet these standards.
Once again, an example of our commitment to finding the right “Graphic Elements” for you.